9 Tips for Summer Business Cleanup and Planning
Many businesses slow down in July and August, so summertime is a great time to get reorganized for autumn. September always reminds me of “back to school season,” the beginning of a new year. While...
View ArticleIs the Problem Traffic or Copywriting?
I recently worked with a client who has a beautiful website. The graphics, layout and branding are perfect. So why wasn’t she getting more clients? The first thing we needed to do was some detective...
View ArticleTweaking the Steps Along Your eCommerce Sales Path
Do you sell products and services via the Internet? Do you get the results you want? If you don’t get the results you want, it’s helpful to re-visit each step of your “sales path” to see where tweaks...
View ArticleKauffman Entrepreneurial Index
You’ll want to read this great report, The Kauffman Index of Entrepreneurial Activity, by Robert W. Fairlie (in PDF format). It was published in April of 2014, and includes research into...
View ArticleAugust Writing Journey: Non-Fiction Book Proposal
I’ve made the commitment to finish writing my book proposal and two sample chapters by August 31. Want to come along on the journey with me? Every Friday during the month of August, I’ll be taking the...
View ArticleMastermind Group Facilitator Training Begins September 23
The success of your mastermind group hinges on YOU. If you want your mastermind group to be a success, this class is for you. This class is for people who are ready to take their mastermind group...
View ArticleFree Information Isn’t Enough Anymore
I have ebooks, audios and videos sitting on my hard drive that I’ve never consumed. I bet you do, too. Free information is everywhere. Even if it’s excellent, it’s not always easy for your audience to...
View Article44 Tips for Dealing with Overwhelm
The Ultimate Guide for Entrepreneurs Who Do Too Much. As a small business owner, there are often too many ideas, too many tasks and projects, and not enough time or resources. Entrepreneurs are a...
View ArticleWhat Should Your Service Fees Be?
Don’t just charge what your competitors charge. Don’t just charge the lowest price. Don’t roll the dice and guess. Instead, do the math. Here’s how… 1. Determine What You Need and Want To Make Part of...
View ArticleGetting Help through Your SBDC
Did you know you have already paid for business counseling services? America’s Small Business Development Centers are funded through tax dollars and grants, and offer free counseling and low-cost...
View ArticleEmail Marketing: Include Full Articles or Only Links?
It started as an innocent question on Facebook: do you prefer to get email newsletters with the full article in the email, or do you prefer to get a short description and link to read the article on...
View ArticleCan You Explain Your Target Audience in 15 Minutes?
I had a tough discussion with a client yesterday. She needs to hire a marketing manager, but would rather find a person who knows her narrowly niched target audience intimately and then teach them...
View ArticleShould You Put Your Prices on Your Website? Pros and Cons
The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. Ask yourself: What does my prospective customer want and need? Studies...
View ArticleLet’s Talk About Fear
I talk to lots of small business owners who are feeling afraid right now. They’re afraid of: Not having enough: enough money, enough love, enough health, enough security and enough freedom. Failure —...
View Article10 Things To Do When Business Slows Down Over the Holidays
I’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summertime months or the holiday period at the end of the year. For the self-employed who rely...
View ArticleBook Review: Blink
I’ve just got done reading “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell. Very interesting stuff, folks. As self-employed small business owners, we need to learn to trust our...
View ArticleHow to Make the Most of a Business Networking Event
You’re not alone. Most people are uncomfortable walking into a roomful of strangers. Networking at business events can help you grow your business and allow you to do hands-on marketing research....
View ArticlePet Peeve: Marketing in Holiday Cards
Call me anti-Grinch. I love when I receive holiday cards from vendors, colleagues and other business contacts. What I hate, though, is never receiving any other communication from them all year, and...
View ArticleThe REAL Reason Santa is so Jolly
Believers and non-believers alike know that Santa Claus is a happy person. For that matter, so are Mrs. Claus and all the elves (even the ones who want to be dentists). In a world of trouble and...
View ArticleForget New Year’s Resolutions: What Are You Most Proud Of?
Here’s an amazing exercise for starting the New Year right. No — it’s NOT about writing New Year’s resolutions! It’s not about looking forward, but instead looking backwards. What’s the point of...
View Article
More Pages to Explore .....